Curved 8000mm x 3500mm 'Milk Tin' LED Screen
10000mm x 2500mm Immersive LED entry experience
Event production design and delivery
a2 MILK PLATINUM LAUNCH
Melbourne, Australia
Completed in 2022
A2 Milk in partnership with ThinkChina launched the Platinum range with a one night gala dinner hosted at Ciel the Venue in Melbourne. ACUSTOMS was engaged to complete the technical design and deliver event production on the night.
The experience begun with an immersive tunnel entryway, including automated lighting from above, bordered by two 10m x 2.5m LED screens. This included a spatial audio track played by hidden speakers as guests progressed through the tunnel.
Guests were ushered along through a series of inflatables partitions, lit with A2 purple before filtering out into an opulent and expansive dining and presentation space.
Program for the evening included a range of musical performances, visual presentations and the debut of the A2 Platinum label design, presented on a curved LED screen replica of a milk tin.
Special thanks to the industry partners who helped us deliver this succesful event
Client - ThinkChina
Supplementary LED Screens - CVP Productions
Supplementary Lighting - ResolutionX
Venue - Ciel the Venue, Southbank, Melbourne
ACUSTOMS DESIGNED ALL SCREEN SURFACES, RIGGING, LIGHTING AND AUDIO LAYOUTS IN VECTORWORKS. CONTENT TO SCREENS WAS PLAYOUT THROUGH CUSTOM BUILT RESOLUME MEDIA SERVERS WITH GRAND MA3 HANDLING LIGHTING.
IN HOUSE AUDIO PROVIDED BY CIEL THE VENUE INCLUDING MIDAS PROX MIXING CONSOLES AND A D&B V SERIES LINE ARRAY PROVIDED AMPLE COVERAGE FOR ALL GUESTS.